God of War Ragnarök (available for PlayStation 5 and PlayStation 4 consoles Nov. The result, Lempel adds, is "a Super Bowl-level spot" conceived by part of SIE's global marketing team. To launch the latest installment we wanted to take an innovative approach that combined both traditional and non-traditional routes I challenged our team to come up with new strategies to take this title to the market." "The title is a beloved franchise that is representative of the PlayStation brand and has continued to excite millions of fans over the years. "When we go to market with a massive title like God of War Ragnarök, it's a company-wide effort," Eric Lempel, SVP, Global Head of Marketing with Sony Interactive Entertainment, tells EW. The celebrities - featuring Stiller in full Kratos costume and makeup - use the complex father-son relationship between the game's lead characters, Kratos and Atreus, as the model to better their own parent-child bonds. except for maybe these celebrities.īen Stiller, John Travolta, LeBron James, and their kids star in a new comedic ad for the franchise's latest entry, God of War Ragnarök, that EW can exclusively reveal.
No one would give berserker brute Kratos from the God of War video games a father of the year award.
Sony Interactive Entertainment Ben Stiller, John Travolta, LeBron James, and their kids participate in a 'God of War' family support group ad
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